The ultimate after-hours party, Beyond, is moving to a new home at the Ministry of Sound. Quite frankly, we can’t think of a more perfect place for a brand that takes music selection so seriously. We caught up with promoter Nadim Auon to find out what’s in store at the Ministry ….and Beyond
So Nadim, what prompted the move to Ministry?
Well, as you may know we took over Ministry of Sound over Halloween last year for the first Beyond event and it was epic. We followed it up with two exponentially more successful events to the point where the club almost sold out over As One… an after hours! That’s when we knew we were onto something special.
What have you got in store for us?
Besides an updated music policy, special guests and a huge investment in diversifying the entertainment we will also have crossover promoters guesting rooms on a weekly basis.
With Pride being the biggest night of the year, is there anything extra special planned?
The king of after-hours, Pagano is back for what will no doubt be THE event of the week. Also, the Baby Box will be hosted by Heir – this is an extremely cool brand that’s done events at The Nest and XOYO – it will be insane!
Will anything change with the move to Ministry?
The opening time will change to 5:30am. There’s no shame in waking up to come out for a Sunday boogie to this one! All I can say is the vibes we get at Beyond @ Ministry are SO positive, it’s reminiscent of London circa ’07! Good times
What are you looking forward to most about the future of Beyond?
The move to Ministry is just the start – lets put it that way. I can’t tell you too much but expect our incredible London and international residents to get a whole lot more well-known on the international house music scene.
Five Things We Love About Beyond
1.It’s probably the only afterparty you attend without feeling guilty:
No begging a friend to ask the host if it’s ok, no limits on the mates who can come, no hovering around outside the club to see what everyone else is doing. Stroll up, check your coat and strut on in. What awaits is much better than any bedsit in Oval could hope to be.
2. The boys are, well, Beyond!
The man-candy pedigree in Beyond truly lives up to the name. From the onstage dancers gyrating in all manner of sexy costumes to the curiously cute clientele, it’s no wonder your sunglasses are steaming up. Even if you ARE wearing them inside.
3. The music is even better
You don’t get the Ministry’s stamp of approval with a few ropey podcasts played off your mate’s iPhone. This is world-class aural pleasure, with the biggest names in music serving you sonic sensations you won’t hear anywhere else. From homegrown talent like Fat Tony and Sam DMS, to international stars like Mickey Friedmann, Gonzalo Rivas and more, it’s the ultimate in musical magnificence.
4. It’s more fun than Church on a Sunday morning
If we’re given a choice between listening to the vicar’s wife squawk her way through “All Things Bright and Beautiful” and rubbing up against a host of hunky men on a dance floor on a Sunday morning, well, we know what we’re doing. Who needs the Kingdom of the Lord when we have the Ministry of Sound anyway? If we’re all going to Hell because of it, then it looks set to be quite a party.
5. Nobody is going to hang around awkwardly afterward
There’s nothing more uncomfortable than someone outstaying their welcome and after parties tend to be a breeding ground for blokes who just want to shore up on your couch and stay there for DAYS. But at Beyond, once the party’s over, you’re out the door, into a cab, looking fab and on your way. Where you go next though? Well, depends how good you looked on the dance floor, we’re guessing.
• Beyond is at Ministry of Sound (103 Gaunt Street, Elephant and Castle, SE1 6DP) every Sunday, 5.30am (Sunday morning)-late.
