Sierra is a model slash makeup artist slash drag queen slash creative concept. She splits her time between bending over in the East Bloc smoking area and deathdropping to Work Bitch in the tranny corner of G-A-Y Late.
She knows the bedrooms of Bethnal Green like the back of her hand, and there’s nothing she hasn’t done on a glass coffee table. We decided to take her to a cemetery on a Sunday, where we shocked grieving grannies, broke into an abandoned chapel, had several costume changes, and desecrated some graves with MAC foundation and shards of false nails.
Throughout these blasphemous escapades, she chatted to Dylan Jones about starring in a music video with Danny Dyer, running around the Nevada desert in feather boas, and her new gay night, Crawling For Cock.
Describe yourself in three camp words.
HOT, like a fire! Sweet, like a Smore (Gimme, gimme Smore!) and…protective! Like a sturdy tent on a windy night!
What (or who) do you do to relax after a heavy weekend of high jinks and high fashion?
Your weeks end? That’s cute. Well Dylan, I don’t really think there’s ever an appropriate time for one to rest on their laurels when it comes to high fashion. However, when I do get a moment to wind down between being a social butterfly and style icon, I find myself engrossed in the world of The Walking Dead.
My flatmates actually keep complaining that all they ever hear all day and night is the dulcet moans of a hungry zombie…I can’t quite bring myself to tell them it’s just the sounds of a hungry bottom.
How would you describe Sierra’s look?
Grungey and glamourous with a touch of hooker. It’s as if Marilyn Munroe were still alive, and she got like…really drunk. I’m talking blind drunk. Like, all her senses drunk; this bitch is senseless…and she finds herself backstage at an Aerosmith concert and she’s had that final glass of champs too many whilst she’s kicking it with Steve Tyler. Shit goes down. An awkward hour or so ensues and nine months later the product of that fucked up amalgamation pops up into the world…that’s Sierra.
Wow. Ok. Well let’s move on. What do you look for in a man?
You mean besides a healthy set of organs? Well up until now the Vogue has been narcissism, boyish looks and a repeat prescription for anti-psychotics. But to be honest I tend not to actively look. I’m usually found or stumbled upon/over in some darker recess of East London. The unorthodox and the confident intrigue me. Be somewhat intelligent, a touch of class never goes amiss, and for fuck’s sake have a sense of personal style. If you actually manage to catch my attention, mine’s a gin and tonic. May the best man win.
If you were starting your own club night, what would it be called and why?
Easy. Sierra Llobera’s Colon ( : ) Crawling for Cock.
Which Celebs would you invite down?
The hungriest for cock. Duh!
Tell us your beauty secrets!
Well they wouldn’t be a secret if I told you! However I will tell you that I tend to indulge in a high protein facial on a nightly basis.
If Sierra were a Pokemon, which Pokemon would she be?
I love that little electric one. Y’know the cute yellow one. Jimmychu?
Who’s your fave out of Paris, Lindsay and Britney?
I’m probably going to say Lindsay because she, by proxy, gave us Mean Girls, and that’s a big trick in my burn book.
Shag, Marry, Avoid: Donald Trump, Vladimir Putin, Cheryl Cole
Well everyone’s been fucked by Vladimir Putin in one way or another right? And it’s not like divorce has never been a viable option so I guess that’s me and Donald’s finances betrothed. Husband number one. Who’s Cheryl Cole?
Who are your dragspirations?
I hope to embody the three F’s. Willam, Violet Chachki and Miss Fame: The funny, the fatale and the fashionable.
Where do you go out on the scene at the moment?
I probably frequent East London the most. Sometimes I’ll drag my drag to Soho. I’m not a very loyal drag queen. The party don’t start ‘til Sierra Crawls in! I like to make my own fun wherever I go. I think of Sierra more as the destination and the party venue. Wait…does that sound a little whoreish? Good. Let’s leave it in… Ooh! And again! She’s camp…oh wait I just got it!
What do you think the London gay scene’s like right now?
Somewhere between One Night in Paris and Britney 2007… Too many sluts and not enough stability.
You’ve been doing all sorts lately. Tell us about the music video you filmed with Danny Dyer!
Amazing! I died. Seeing him sent a little tingle down to my tuck, and she’s a fun one to talk to! The best part was probably when we went for a fag outside and (being Piccadilly Circus) the European and Asian tourists would bombard us with photographs…whilst Danny held our cigarettes for us! We kinda just teased him and said “Don’t worry Danny kid, you’ll get used to it. It’s the price of fame I’m afraid”. You could see he secretly loved us.
For me personally working on a music video for Lucy Rose was a massive achievement. She’s such a babe and her music has got me through more comedowns and hangovers than I care to imagine. It was a huge honour to be on set with both her and Danny doing what I love and being commended for it.
And the US TV show you’re starring in!
OH YES! HA! USA! This one’s Fifi [La True]’s baby and I am proud to have been involved with it. I don’t know how Fifi would feel about ‘starring’ but fuck her this is my interview so yes, Dragged Around, Starring Sierra et al.
Without giving too much away, it was a chance to terrorise the American public whilst we got Fifi to her destination. An American company were interested in the project Fifi had set herself and wanted to document it, so it was basically like having someone film our holiday footage for free. They got a laugh out of it, we got several bewildered Americans wondering what the fuck we were doing walking around the Nevada Desert in feathers and sequins, and hopefully the product will be something quite special.
All I know is it’s set to be released at the end of this year on a platform not too dissimilar to Netflix or Amazon Prime! They wont even give me the name! I feel like a government hooker…
And finally, what is Sierra Llobera plotting for the future?
World domination. I’ve just filmed my first YouTube video, which I’m looking to releasing in the next few weeks. Predominantly it will be me fucking about in my bedroom with various items of makeup, hair utensils and the odd gentleman caller. You should definitely check it out soon!
You can also see me making a progressively bigger arse of myself around the streets of London, so keep a look out for that.
